Having an intricate strategy for video is something that many media companies strive for, but it’s hard to achieve and build from scratch unless you have the engineering and design resources, the money, and the extensive timeline. Magnify is an enterprise product that houses your company’s videos (whether it be in-house or curated), and allows you to organize, monetize, and discover videos. Magnify ultimately allows clients to build dynamic templated video gallery pages and players on a truncated timeline (and resources).
I was hired in Summer of 2011 to do front-end development and design on Magnify video sites for our clients. After developing more knowledge of the interface behind the product, and seeing a lot of things that could be improved, I started working with the Engineering team on wireframes, designs, and early prototyping for a complete redesign.
The Magnify engineering team began redesigning its entire product interface in Fall of 2013. The project was mainly driven by several motives: the existing interface depended on severely outdated technologies, its CSS stylesheets often conflicted with the stylesheets of our clients, and the (massive) platform had a bloated and unclear architecture that was hard to navigate.
First, I was responsible for developing a visual styleguide, as well as an interaction styleguide. Later on, I helped design some of the major tools in the platform. I also wrote the majority of the platform's CSS.